Hi, I'm Cadence

Life & Career Coach (ICF-ACC) with a background in tech, product, and digital growth. I help mid-career professionals in Singapore and Malaysia cut through career overwhelm, stay AI-ready, and move forward with confidence—without losing their human edge.

Coach Cadence Cheng

My Story

For years, I followed the "right" path across digital marketing, product management, and e-commerce roles at Shopee, Grab, Daraz (Alibaba Group), Sephora, and Holland & Barrett. I built growth strategies and digital products used by millions, but I also experienced firsthand the overwhelm, shifting priorities, and pressure that many professionals in fast-moving industries face today.

That led me to train as a coach and earn my ICF-ACC credential. Today, I blend human insight (clarity frameworks, emotional management, reflective practices) with a tech lens (systems thinking, product strategy, digital innovation). My work helps professionals simplify complexity, make better career decisions, and build meaningful growth—without needing to burn out or blow up their lives to start over.

Professional Background

Corporate Experience

  • Lead Product Manager at Daraz (Alibaba Group)
  • Product Manager at Shopee (SeaMoney / Digital Bank)
  • Regional Loyalty Marketing at Grab
  • Digital Marketing & CRM at Sephora SEA
  • E-commerce Manager at Holland & Barrett

Coaching & Training

  • Associate Certified Coach (ICF-ACC), with 100+ professionals coached
  • Trainer & facilitator for GX Bank (Malaysia), Sennheiser, NTUC FairPrice, Daraz
  • Designed and delivered workshops on personal alignment, product strategy, and career reflections

Who I Work With

I work with mid-career professionals in tech and adjacent roles—Product Managers, UX designers, Growth and Ops leads. They're capable and driven, but often juggling too many options, second-guessing themselves, or unsure how to adapt to AI-driven change. Together, we cut through the noise, realign with what matters, and take confident next steps.

What I Believe

You don't need to blow up your life to create meaningful work.

Clarity comes through action, not endless planning.

Systems create freedom, not restriction.

Staying AI-ready doesn't mean losing authenticity.

Support makes all the difference.

Let's Connect

If you're navigating career overwhelm or wondering how to thrive in an AI-driven workplace without losing yourself, let's connect. Book a 20-minute Chemistry Chat and start building clarity today.

Book Your Chemistry Chat